We use SEO to optimize website ranking on search engine results pages (SERPs), which can help increase your reach to potential customers and support your wider digital marketing efforts.  (SEO) is an integral part of any business’s digital marketing strategy, but it can sometimes be forgotten about, or put on the back burner, in order to focus on quicker wins and greater revenue-driving initiatives. This is quite common for small to medium businesses that maybe don’t have the resources to invest in a long-term marketing strategy such as SEO. It can also be quite difficult to convince stakeholders and decision-makers of the importance of SEO because it is not easily tied to specific financial numbers. Additionally, many people might not really understand what SEO is and how it can successfully help a business’s online presence. ​ The opportunity to digitalize your marketing strategy. We use digital channels and technologies to promote product, service, or brand to ultimately achieve marketing objectives. Digital marketing is important for businesses, as more and more consumers take to digital channels to make purchasing decisions. With digital marketing, businesses can reach a wider, and more global audience, target specific markets, by demographics, track and analyze consumer behavior, and drive greater brand awareness, sales, and revenue.